Bio

Joaquin Lovero is a London-based director working in sport and fashion, with a social-first approach to everything he makes.

He’s directed for adidas, Air Jordan, Prada, Valentino x Vans, Mammut and Columbia, from vertical series and launch content to full campaigns. For Culted, he’s filmed backstage at fashion week in Milan, Paris and London.

Raised between Argentina and Spain, he’s drawn to people pushing past their comfort zone, on the pitch, on the mountain or on the runway.

Alumnus of the adidas Young Creatives Network and The Face x Moncler Future Academy, he is among the most uncompromising young directors working across fashion, sport, and culture.